What Is Color Psychology?
Put simply, color psychology refers to the idea that colors can affect the way we think, feel, and even behave. We’ve known for thousands of years that color can influence mood. The ancient Greeks and Egyptians even used color to evoke emotions and aid in spiritual practices!
Although ancient societies may not have had the science to back up color psychology, we now have a large body of research detailing the effects of certain colors on our psyches.
Color psychology is often used in advertising. For instance, have you ever noticed that most fast food chains use the color red, which can stimulate the appetite? But it’s also frequently used in interior design, which is what we’ll focus on today.
In this blog post, we’ll discuss how different tile colors can promote different moods and affect the overall feel of your space.
Common Colors and Their Psychological Associations
Want to promote a certain mood in a particular room? Read on to discover the emotions evoked by various shades.
Red tends to attract more attention than any other color. While it can be associated with danger, it also represents love and passion.
Orange is often associated with the tropics, and it can encourage people to open up and communicate. Orange is a stimulating color that can promote creativity.
While yellow is linked to joy and happiness, a shade of yellow that is too bright can become overwhelming. A more muted shade can promote cheerfulness, optimism, and energy.
Green is largely associated with nature and represents freshness and health. It can be relaxing yet invigorating and promotes connection.
Similar to green, blue is a calming, serene color due to its association with water. Blue can lower the metabolism and heart rate while promoting imagination and flexibility.
Purple has long been associated with nobility, royalty, and luxury. It combines red’s energy with blue’s stability and often brings with it an air of magic, mystery, and wisdom.
Pink is a gentle shade associated with femininity, tenderness, and youth. It’s hopeful, calming, and non-threatening.
White is associated with new beginnings–think about turning to a fresh new page in a notebook or opening up a blank document. It’s considered to be one of the most serene and elegant colors and is often thought of as the color of perfection. White also evokes a sense of brightness and cleanliness.
Representing stability, security, and wisdom, brown can feel supportive and calming. Brown is a mature, earthy color that promotes comfort and warmth.
Gray represents balance and neutrality, and it can also be emblematic of intellect. It’s also associated with maturity and responsibility.
Black is an extremely versatile color that tends to have different meanings to different people. The design choices surrounding the use of black can also influence its associations. Although black is often representative of grief, it can also be associated with power, protection, and elegance, as well as mystery and the unknown.
Find Tile in Every Color at Tilezz.com!
Maybe you’d like to add some serene blues and greens to your interior design, or perhaps you prefer the elegance of purple or the stability of brown. No matter the color you prefer, we’ve got you covered at Tilezz.com! Take a look at our full selection here, or visit our blog for more interior design inspiration.